While at MG Motor, I was tasked with crafting a bold brand piece blending MG's rich history with its future-forward vision. And just like that, "Future Focused. Heritage Driven." was born! Building on this concept, I created a striking 100-year anniversary logo, weaving the philosophy into every detail. It represents the brand's ethos and values, shaping both the visual identity and the storytelling around MG. Inspired by the launch of the MG4 Hot Hatch, I chose Volcano Orange to represent MG's vibrant future and Hunter Green Satin to honor its British roots. The result? A dynamic celebration of a century of innovation and legacy, wrapped in MG’s signature style.
The deconstructed octagon abstract seamlessly integrates with the iconic MG logo, maintaining its classic octagonal shape—a hallmark of the brand since the 1920s. This central hub serves as the heart of Take Charge, symbolizing MG's mission to unify and connect. It represents a meeting point for individuals, families, communities, lifestyles, technology, and the environment, embodying MG's forward-thinking vision. The topographic element pays tribute to the countless miles MG Motor has traversed since its journey began in 1924, honoring its enduring legacy of exploration and innovation.
Today, MG is set to Take Charge of the road less travelled, leading with speed, purpose, and innovation.
Future Focused. Heritage Driven.
When the two zeros combine, they form the symbol of infinity—multiple lines, multiple roads.
This design also pays tribute to the countless miles MG Motor has travelled since its journey began in 1924.
